If you've picked up a book recently, there's a good chance it's because someone on TikTok told you to.

如果你最近买了一本书，很有可能是因为 TikTok 上某个用户的推荐。

What we read is no longer driven by bookshops or bestseller charts alone, but by a constant stream of fast, highly personal recommendations. Creators are shaping reading habits at scale and #BookTok has more than 77 million posts.

我们的阅读选择不再只由线下书店和畅销书榜单决定，而是源源不断地受到快速、高度个人化的推荐影响。创作者们正大规模塑造大众的阅读习惯，#BookTok 话题下已有超过 7700 万条相关帖子。

Now, this influence is being formalised with the launch of the UK's first official #BookTok bestseller list. The new chart combines UK sales data with analysis of the #BookTok hashtag.

如今，随着英国首个官方 BookTok 畅销书榜单推出，这种影响力被正式确立。这份全新榜单整合了英国图书销售数据与 #BookTok 话题分析。

Many of the titles on the list are recent or upcoming screen adaptations including Colleen Hoover's It Ends With Us, Rebecca Yarros's Fourth Wing and Chloe Walsh's Boys of Tommen series.

榜单上的许多书目都在最近或即将被改编为影视作品，其中包括科琳·胡佛的《以我们结束》、丽贝卡·亚罗斯的《第四翼》以及克洛伊·沃尔什的《托门少年》系列。

Besides, dominating the list are titles linked to the platform's biggest genre, romantasy. BookTok influencers Kris and Mads say it's no surprise romantasy dominates the list as these authors have built highly engaged fanbases online, with readers sharing reactions, theories and recommendations that sustain long-term interest.

除此之外，占据榜单前列的是平台最热门的浪漫奇幻类读物。BookTok 网红博主 Kris and Mads 表示，这类作品霸榜不足为奇。这些作者在网上拥有高度互动的粉丝群体，读者们分享读后感、剧情推理和图书推荐，让书籍能够长期保持热度。

The rise of a BookTok chart does not necessarily mean traditional lists are disappearing, but it may suggest a shift in the literary landscape.

BookTok 榜单的兴起，并不意味着传统畅销书榜单会消失，但也折射出文学出版行业格局正在发生变化。

NielsenIQ BookData says 11 million UK book sales in 2025 were attributed to BookTok — around 6% of all book sales.

尼尔森图书数据公司称，2025 年英国有 1100 万册图书的销量归功于 BookTok，约占图书总销量的 6%。

Sara Roberts, senior marketing manager at Transworld, says BookTok is now "one of the most powerful forces in publishing" and acts as "an amazing trend spotter" for what readers are looking for.

环球出版社资深营销经理萨拉·罗伯茨表示，BookTok 如今已是“出版行业最具影响力的力量之一”，也是精准捕捉读者喜好的“绝佳风向标”。

But she adds traditional marketing still matters. Ultimately, the approach depends on the book, with some titles thriving on BookTok, while others "rely much more heavily on traditional review coverage to reach the right person".

但她补充道，传统营销依旧不可或缺。归根结底，推广方式因书而异：部分作品能在 BookTok 上走红，而另一些书籍则高度依赖传统媒体书评报道，才能触达目标读者。