From Seoul to Paris, pharmacies and beauty stores have become must-visit stops for travellers hunting cult sun cream formulas. Gone are the days of bringing home destination-themed fridge magnets. For a growing number of beauty enthusiasts, sun cream has become the must-have holiday souvenir.

从首尔到巴黎，药房与美妆店成了游客必打卡的去处，人们专程前来搜罗口碑爆款防晒配方。过去那种带回印有旅行目的地特色冰箱贴的时代已经一去不复返了。对于越来越多的美妆爱好者来说，防晒霜已经成为旅行中必买的纪念品。

According to behavioural psychologist Carolyn Mair, attitudes towards sunbathing have shifted drastically since the 2010s. While tanning was once associated with vitality and leisure, "today, sunscreen is increasingly viewed as part of everyday self-care and healthy ageing".

行为心理学家卡罗琳·梅尔表示，自 2010 年代以来，人们对日光浴的看法发生了巨大变化。过去，晒成小麦色的皮肤常常与活力和休闲联系在一起；而“如今，防晒霜越来越被视为日常自我护理和健康抗衰老的一部分”。

American consumers, in particular, are drawn to other countries' sun creams because FDA regulations mean their advanced filters aren't available in the US.

尤其是美国消费者，他们热衷于选购海外防晒霜，因为美国食品药品监督管理局（FDA）的法规限制，使一些先进的防晒过滤成分无法在美国使用。

EU sun creams are renowned for using newer generation UVA filters not approved in the US. Korean sun creams have a reputation for superior cosmetic elegance. "Korean SPF is coveted largely because the user experience is exceptional, " says Chriselle Lim, founder and creative director of PHLUR. "They blend seamlessly into the skin without leaving the heavy or chalky finish that people historically associate with sunscreen."

欧盟国家的防晒霜因采用美国尚未批准的新一代 UVA 防晒过滤成分而闻名。韩国防晒霜则凭借绝佳上脸肤感广受好评。“韩国防晒产品备受追捧，很大程度上是因为它们带来了极佳的使用感，”PHLUR 品牌创始人兼创意总监克里塞尔·林说道，“它们顺滑贴合肌肤，不会留下传统防晒那种厚重、泛白的假面感。”

Like international supermarkets and convenience stores, pharmacies and beauty retailers are havens of the everyday, yet thrilling in their novelty. Shelves of gleaming bottles bear unfamiliar brand names and indecipherable writing, but the promise of beauty needs no translation.

和进口超市、便利店一样，各地药房美妆店摆满日常好物，又因异域新奇感令人心动。货架上琳琅满目的瓶身印着陌生品牌与看不懂的外文，但对美的追求无需翻译。

Thrills aside, buying in situ is practical. Seeing products in person allows shoppers to feel the textures before they buy, and assures a fresh product. Buying in the brand's country of origin also gives travellers access to the original formulations and entire product line.

抛开这种购物乐趣不谈，亲自到当地购买也很实际。消费者可以在购买前亲手感受产品的质地，并确保产品新鲜。在品牌原产国购买，还能让旅行者接触到原版配方和完整的产品系列。

But whether the goal is to protect your skin or be part of a cultural zeitgeist, overseas sun cream is both a practical and indulgent travel souvenir, says Lim. "It becomes part souvenir, part ritual, part memory."

但无论人们的目标是护肤，还是为了融入某种文化潮流，海外防晒霜都兼具实用价值和旅行纪念意义。林表示：“它会成为旅行纪念、个人仪式和美好回忆的一部分。”