Vietnam cracks down on its black market

世界
2 min read
2026-07-20
Guide
说到东南亚的购物天堂,越南的街头市场总是以低廉价格吸引着各地游客,但这里也长期被贴上“假货集散地”的标签。如今,面对国内外越来越大的压力,越南政府正大力整顿这一灰色产业。这次整治行动究竟是雷声大雨点小,还是真能彻底扭转越南的假货形象?那些靠着仿制品生意的商家和整个零售生态,又会迎来怎样的变化?我们马上和 Lala 一起走进今天的文章。
Poster

When Vietnam's police raided a pair of nondescript warehouses in outer Ho Chi Minh City earlier this year, they discovered more than 23, 000 pairs of slippers bearing the logos of Nike, Adidas, Crocs and Gucci.\N

Except those brands had nothing to do with the warehouses. The slippers were all counterfeits.

The raid, which led to the seizure of goods worth VND 2bn (£57, 559; $76, 053), was part of a crackdown on a black-market industry that has thrived in the public eye for decades.

Widely recognised as a global hub for cheap knockoffs of luxury goods, Vietnam is home to some of the biggest fake designer markets in the world.

Now, under mounting international pressure, authorities are on a crusade to rid the country of that reputation.

In April, a report from the Office of the United States Trade Representative identified Vietnam as a "priority foreign country" due to its "persistent failure to resolve long-standing concerns about IP protection and enforcement" — the first time in 13 years that a nation has been hit with that designation.

While it appears to be forcing some vendors out of business, others are hoping for a boon.

Thi Nguyen designs, makes and sells her own clothing across multiple stores in Ho Chi Minh City and Da Lat. The way she sees it, not only does the counterfeit industry violate the IP rights of designers like herself, it also "makes Vietnam's retail market chaotic and turns it into something of a joke".

She says customers are willing to spend $75 on a fake designer dress which appears authentic, but complain when charged half that for a custom piece — "even when it's made with quality fabric and good tailoring".

Now that those counterfeit sellers are being forced to close, she is preparing to invest more in her business and raise prices.

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ECHO

Vietnam cracks down on its black market

2026-07-20

说到东南亚的购物天堂,越南的街头市场总是以低廉价格吸引着各地游客,但这里也长期被贴上“假货集散地”的标签。如今,面对国内外越来越大的压力,越南政府正大力整顿这一灰色产业。这次整治行动究竟是雷声大雨点小,还是真能彻底扭转越南的假货形象?那些靠着仿制品生意的商家和整个零售生态,又会迎来怎样的变化?我们马上和 Lala 一起走进今天的文章。