When Vietnam's police raided a pair of nondescript warehouses in outer Ho Chi Minh City earlier this year, they discovered more than 23, 000 pairs of slippers bearing the logos of Nike, Adidas, Crocs and Gucci.\N
今年早些时候,越南警方突袭了位于胡志明市郊外两座不起眼的仓库,发现了超过 2.3 万双印有 Nike、Adidas、Crocs 和 Gucci 等品牌标志的拖鞋。
Except those brands had nothing to do with the warehouses. The slippers were all counterfeits.
然而,这些品牌与这些仓库毫无关系——这些拖鞋全部都是假货。
The raid, which led to the seizure of goods worth VND 2bn (£57, 559; $76, 053), was part of a crackdown on a black-market industry that has thrived in the public eye for decades.
此次行动查获了价值 20 亿越南盾(约合 57,559 英镑;76,053 美元)的商品,是政府打击黑市产业行动的一部分。而这一黑市产业多年来一直公开存在,并持续发展。
Widely recognised as a global hub for cheap knockoffs of luxury goods, Vietnam is home to some of the biggest fake designer markets in the world.
越南被广泛认为是全球廉价奢侈品仿制品的重要集散地,拥有世界上一些规模最大的假冒名牌商品市场。
Now, under mounting international pressure, authorities are on a crusade to rid the country of that reputation.
如今,在越来越大的国际压力下,越南政府正发起一场行动,力图彻底摆脱这一名声。
In April, a report from the Office of the United States Trade Representative identified Vietnam as a "priority foreign country" due to its "persistent failure to resolve long-standing concerns about IP protection and enforcement" — the first time in 13 years that a nation has been hit with that designation.
今年 4 月,美国贸易代表办公室(Office of the United States Trade Representative)发布的一份报告,将越南列为“重点外国国家”(priority foreign country),原因是越南“长期未能解决知识产权保护和执法方面长期存在的问题”。这是 13 年来首次有国家被列入这一名单。
While it appears to be forcing some vendors out of business, others are hoping for a boon.
尽管此次打击行动似乎迫使一些商贩关门歇业,但也有人希望它能够带来新的机遇。
Thi Nguyen designs, makes and sells her own clothing across multiple stores in Ho Chi Minh City and Da Lat. The way she sees it, not only does the counterfeit industry violate the IP rights of designers like herself, it also "makes Vietnam's retail market chaotic and turns it into something of a joke".
Thi Nguyen 在胡志明市和大叻经营着多家门店,负责设计、制作并销售自己的服装。她认为,假冒商品行业不仅侵犯了像她这样的设计师的知识产权,也“让越南的零售市场变得混乱,甚至有些可笑”。
She says customers are willing to spend $75 on a fake designer dress which appears authentic, but complain when charged half that for a custom piece — "even when it's made with quality fabric and good tailoring".
她表示,顾客愿意花 75 美元购买一件看起来像真品的假冒设计师连衣裙,却会因为一件价格只有一半、由设计师定制的服装而抱怨——“即使它采用的是优质面料,而且剪裁精良”。
Now that those counterfeit sellers are being forced to close, she is preparing to invest more in her business and raise prices.
如今,随着这些售卖假货的商家被迫关门,她正准备进一步投资自己的生意,并提高产品价格。